I think out of the box (although I bristle somewhat at the term...smacks of synergy and proactive paradigms). It's what I get paid to do. Poke and prod and push the envelope. Of course that is mental...so there is a question about the other sides of the coin. If you live in a nice little comfy box, it's one thing to think about it, and another to step out side it. I suppose Beijing was one of those steps. More to follow.